The Influencer Marketing Factory

Vimeo Launches Vimeo Streaming for Creators, Dude Perfect Releases Third Collaboration with BodyArmor, TikTok Launches New Invite-Only Specialized Rewards Program, YouTube Introduces New AI and Editing Tools Coming to Shorts this Spring

Spreading The Influence - April 2025

Social Media and Creator Economy News by The Influencer Marketing Factory

India Announces $1B Creator Economy Investment at the 2025 WAVES Summit, Good Good Golf Secures $45M Investment Led by Creator Sports Capital, New Data From Buffer Reveals That Longer TikToks Perform Better, YouTube Announces Nationwide Creator Collectives Tour to Celebrate 20th Anniversary

Kai Cenat Discusses Content Creation and State Farm Commercial on The Tonight Show, TikTok Live Shopping Projected to Reach $77B in Sales by 2027, Instagram Reveals Key Insights on Reels and Content Creation Tips at Unfiltered Event in NYC, YouTube Officially Launches Premium Lite for $7.99 Per Month Following Successful Pilot

Spreading The Influence - March 2025

Social Media and Creator Economy News by The Influencer Marketing Factory

YouTube CEO Neal Mohan Shares Letter Commemorating YouTube’s 20th Anniversary, Slow Ventures Announces $60 Million Creator Fund for Influencer Entrepreneurs, Creator Earnings Soar With Spotify’s Partner Program, TikTok Releases Music Impact Report in Partnership With Luminate

Chamberlain Coffee Opens its First Brick-and-Mortar Location at Westfield Century City Mall, MrBeast Partners with Resorts World Las Vegas for The MrBeast Experience, YouTube and the NFL New and Improved Access Pass for Legends Initiative, Instagram Introduces New View Rate Metric and Insights for Creators

Spreading The Influence - Jan 2025

Social Media and Creator Economy News by The Influencer Marketing Factory

U.S. Users Switch to RedNote as TikTok Ban Looms, Beast Games Tops Amazon Prime Charts, Netflix Sets January 2025 for New Ms. Rachel Series, Adam Mosseri Shares Instagram’s 2025 Priorities

Spreading The Influence - Jan 2025

Social Media and Creator Economy News by The Influencer Marketing Factory

TikTok Shop Generates $100M in Sales During Black Friday Sales Event, MrBeast Joins Theo Von for Podcast and Shares New Trailer to Promote Beast Games, Instagram Rolls Out Three New Creator Updates for Broadcast Channels, YouTube Releases the Official 2024 Global Culture & Trends Report

Douyin Explores Creator-Inspired AI Avatars, Instagram Introduces New “Reset” Feature, YouTube Expands Dream Screen to Include AI-Gen Video Background