Spreading The Influence - May 2025

Social Media and Creator Economy News by The Influencer Marketing Factory

Author

Alessandro Bogliari
May 06, 2025

Creator Economy Headlines

  • Instagram globally released Edits, a new video editing app which competes with CapCut.

  • Instagram has officially launched Blend, which lets you create a shared feed of Reels with friends.

  • YouTube recently announced a suite of new editing and AI tools coming to Shorts, including a tool to create AI-generated background music.

  • YouTube celebrated its 20th anniversary with a collection of new updates and stats to its blog.

According to Kajabi’s recent State of Creator Commerce Report 2025, more than 59% of creators now identify as entrepreneurs. Kajabi notes in its report that this new figure marks a 16% uptick since 2024. To learn more about influencer-founded brands, check out our official blog the greatest creator businesses!

Khloe Kardashian Launches Khloud Protein Popcorn

Movie nights just got a little more nutritious with Khloe Kardashian’s new better-for-you snack brand, Khloud Protein Popcorn, which is now available at Target retailers nationwide.

According to Food & Wine, Kardashian has “big plans” for future expansion with more healthy snacks. Khloud is also backed by Serena Williams and talent agency WME, per Investopedia.

The Kids’ Table Aims to Create High-Quality Kids’ IPs on Social

The Kids’ Table, a new premium content company founded by veterans from YouTube, Nickelodeon, Disney, Apple TV+, and Max, officially launched to help creators and brands build high-quality kids’ IPs across digital platforms.

With a focus on YouTube distribution, original IP development, and franchise building, the company aims to create parent-approved, evergreen stories that resonate with kids worldwide.

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