Spreading The Influence - July 2025

How Creators are Influencing Tourism

Streaming sensation IShowSpeed is currently embarked on a worldwide tour, visiting exciting countries and livestreaming his daily adventures. International tourism agencies are partnering with IShowSpeed to fund these excursions and promote travel to their respective countries.

- LRT reports that Go Vilnius and Travel Lithuania corrdinated the tourism project with Latvia and Estonia, coming out to a cost of €30,000.

- One of Speed’s most popoular clips of himself visiting Turkey now has over 63 million views on Shorts alone.

Snap the Gap: Boosting Female Athlete Creators

Snapchat is looking to uplift the platforms of female athletes with its “Snap the Gap” creator accelerator program in partnership with TOGETHXR. This July, Snap invited female athletes pros to discuss how they can elevate their creator journey through storytelling and more on the short-form app.

- Snap the Gap features a roster of 9 female athletes who will learn how to build personal brands and monetize content through Snap-native strategies.

- Brands have a unique opportunity to support athlete-creators early by investing in long-term partnerships and storytelling-focused campaigns