Spreading The Influence - March 2025

Social Media and Creator Economy News by The Influencer Marketing Factory

Author

Alessandro Bogliari
March 04, 2025

Creator Economy Headlines

  • TikTok revealed a new-and-improved desktop version of the platform.

  • TikTok is shutting down its Creator Marketplace on April 1st to introduce the new "TikTok One" platform.

  • Instagram is considering launching a standalone short-form video app for Reels.

  • Instagram will soon allow users to edit their profile grid and rearrange their post order.

  • YouTube announced that the platform now has over 1B monthly active users for podcast content.

  • CEO Neal Mohan shared a letter celebrating YouTube’s 20th Anniversary and detailing the its goals for the new year.

According to recent data from Statista, the global influencer marketing market size has more than tripled since 2020. Statista reports that the market is “estimated to reach a record of approximately 33 billion U.S. dollars” in 2025 alone.

Nike and Skims Announce New Line for Women Athletes

Nike and Skims recently announced their new partnership brand, NikeSKIMS, which aims to to revolutionize the global fitness and activewear industry with gear tailored to women athletes.

NikeSKIMS will launch its first collection in the U.S. this spring at select retail locations and online, with a global expansion and new retail partnerships planned for 2026.

MrBeast Seeks Funding Round at Current $5B Valuation

MrBeast plans to expand a holding company uniting all his ventures since rising to YouTube fame, funding the restructuring through a major investment.

According to Bloomberg, Jimmy Donaldson has discussed a potential funding round with financial firms, aiming to value the company at $5 billion.

Reply

or to participate.