Spreading The Influence - April 2025

Social Media and Creator Economy News by The Influencer Marketing Factory

Author

Alessandro Bogliari
April 02, 2025

Creator Economy Headlines

  • TikTok Shop will soon be available in France, Germany, and Italy.

  • TikTok expanded its Smart+ catalog advertisements and GMV Max campaigns.

  • Instagram is testing the ability for users to post AI-generated comments on posts and videos.

  • Instagram is introducing reposts to amplify content to more users.

  • YouTube is hosting 38 Creator Collectives across different U.S. cities in 2025.

  • YouTube launched its Premium Lite subscription tier for $7.99 per month, allowing U.S. users to remove ads from most videos.

According to recent data from EMARKETER, U.S. sponsored content spending will surpass $10.52B in 2025. Additionally, EMARKETER projects brands will spend $3.45B on YouTube influencer marketing, with Instagram following at $3.17B and TikTok at $1.19B.

Good Good Golf Secures $45M Investment

Good Good Golf, one of YouTube’s biggest golf brands, just secured a $45 million investment to expand its media and commerce ventures.

The funding round, led by Creator Sports Capital and backed by over 50 investors, will help the brand scale its content, retail partnerships, and live events.


Twitch Star Kai Cenat Appears on The Tonight Show

Twitch mega streamer Kai Cenat brought his humor and electric personality to his first-ever appearance on the Tonight Show with Jimmy Fallon.

Among the topics discussed by Cenat and Fallon were the streamer’s viral moments, impact on slang and meme culture, and upcoming collaborations.

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