Spreading The Influence - Jan 2025

Social Media and Creator Economy News by The Influencer Marketing Factory

Author

Alessandro Bogliari
January 28, 2025

Creator Economy Headlines

  • TikTok has launched "GMV Max" in the U.K., an AI-powered tool to optimize in-app product listings.

  • TikTok has introduced an upgraded Video Editor, now part of its Symphony creative tools.

  • YouTube is testing new Premium features, including picture-in-picture and offline downloads for Shorts.

  • YouTube is continuing its push to make creators multiformat stars in 2025, testing a tool to turn long-form video highlights into short-form clips.

According to The Influencer Marketing Hub’s latest TikTok Marketing Report 2025, more than 55.7% of marketing respondents shared that they believed User-Generated Content, aka UGC, performs best on TikTok. Other content styles included educational content, branded challenges, and behind-the-scenes videos.

U.S. TikTok Users Flock to RedNote (AKA Xiaohongshu)

RedNote has become the #1 app in the U.S. Apple App Store, according to PopBase, and leading the Free Apps and Social Networking charts.

Reuters reported that the app gained 700,000 new users in just two days during the week of January 13th, driving a 200% year-over-year increase in downloads.

Snap Launches the “Find Your Favorites on Snapchat” Campaign

Snapchat launched the "Find Your Favorites on Snapchat" campaign to attract TikTok users and creators, highlighting its diverse content and enhanced monetization opportunities.

The campaign highlights Snapchat's recent growth with a 50% rise in creators, a 25% increase in viewing time, and Spotlight hitting 500 million monthly users.

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