LinkedIn Launches BrandLink Revenue-Sharing Program

LinkedIn has officially launched BrandLink, its enhanced video revenue-sharing program designed to help advertisers connect with professionals through trusted, high-impact content. Formerly known as the Wire Program, BrandLink allows brands to run video ads alongside exclusive content from top-tier publishers and influential creators such as Gary Vaynerchuk, Allie K. Miller, and Guy Raz.

 The professional networking platform announced the exciting launch via its LinkedIn for Marketing page, including early results of the program, which show promising outcomes. According to LinkedIn, advertisers using BrandLink are seeing an average 130% higher video completion rate and a 23% higher view rate compared to standard video ads. Additionally, LinkedIn data reveals that BrandLink viewers are up to 18% more likely to become leads.

 Through Shows by LinkedIn, original programming focused on topics like AI, small business, and female leadership, BrandLink delivers relevant, localized, and engaging content to LinkedIn’s global audience of 1 billion members. BrandLink is now available across desktop and mobile, offering brands a powerful new way to drive results through engaging video content.

 Interested in learning more about influencer marketing on LinkedIn? Check out IMF’s Ultimate LinkedIn Influencer Guide, which includes exclusive, never-before-seen data on B2B creator insights and LinkedIn influencer marketing performance. 

SAG-AFTRA Approves National Influencer and Digital Creator Committee

In a historic move to expand its representation in the digital landscape, SAG-AFTRA has unanimously approved the formation of a National Influencer and Digital Creator Committee. According to Tubefilter, the committee will be chaired by creator and photographer Patrick Janelle and will consist of individuals actively working in the digital space.

 This ground-breaking move from SAG-AFTRA builds on previous union efforts, including the 2021 Influencer Agreement, which set standards for branded content deals. The Hollywood Reporter shared that the National Influencer and Digital Creator Committee aims to provide protections, professional resources, and representation tailored to the unique needs of influencers and creators navigating today’s complex content economy. 

 “It really became clear that if we’re going to continue to expand, and especially outside of the branded content space, we needed to have a formal structure in the union so that members who do this work could come together and give us guidance and leadership,” national executive director Duncan Crabtree-Ireland shared. “Together, with our collective experiences and unique perspectives, we will build tangible tools, provide resources, and develop industry standards, creating meaningful support for creators who are at various stages in their careers,” Janelle added in a statement. 

With this new committee, SAG-AFTRA signals a deeper commitment to creators beyond traditional media, addressing issues like fair pay, AI protection, and the need for collective bargaining in a rapidly evolving digital space.

Instagram Edits Sees 7.1M Global Downloads in 3 Days

Meta’s newly launched video editing app, Instagram Edits, is off to a remarkable start, outpacing the debut of ByteDance’s CapCut by a wide margin. According to a recent report from TechCrunch, Edits amassed an estimated 702,900 iOS downloads in its first two days, compared to just 19,000 for CapCut during the same time frame. By day three, total downloads surged to 7.1 million globally, including 381,000 U.S. installs, making Edits’ domestic launch 112x larger than CapCut’s.

The app quickly climbed to the #1 spot on the U.S. iPhone App Store on day one and has remained among the top-ranked apps since. TechCrunch notes that this explosive growth showcases the strength of Meta’s ecosystem and the demand for high-quality, integrated editing tools for Reels and Stories.

While creators are still divided on features, many applaud Edits for its ease of use, 4K support, and watermark-free exports, positioning it as a serious contender in the creator toolkit. Creators continue to share their thoughts on the platform, including interest in CapCut-like templates and transition effects, but seem open-minded about incorporating the new editing platform into their content regimen.

TikTok Creators Collectively Earn $10M Daily By Livestreaming

At a recent mixer hosted at TikTok’s NYC headquarters, TikTok Live U.S. social agency lead Yannick Luna and creator network growth manager Merzia Cutlerywala revealed that creators are now earning a collective $10 million per day through TikTok Live. In the past 30 days alone, livestreamers brought in $63 million, with over 80% of that income generated by creators with fewer than 50,000 followers, as per a report from Digiday.

The announcement came during a high-energy mixer at TikTok’s New York City headquarters, where platform executives and Beacons.ai representatives spotlighted livestreaming as a game-changing monetization tool. According to Digiday, more than 400,000 creators go live daily, and the top creator networks can earn up to $3 million per month, thanks to live gifting and e-commerce integration via TikTok Shop.

With robust training programs, tiered incentives for agencies, and direct access to fans, TikTok Live is proving to be more than just a trend; it’s becoming a cornerstone of sustainable creator revenue streams.