Spreading The Influence - Jan 2025

Social Media and Creator Economy News by The Influencer Marketing Factory

Author

Alessandro Bogliari
January 06, 2025

Creator Economy Headlines

  • TikTok Shop hit a major milestone, generating over $100 million in U.S. sales during Black Friday.

  • TikTok introduced a rewards program for U.S. users, offering credits for inviting friends and shopping.

  • Instagram rolled out new Broadcast Channel features, including replies, prompts, and insights.

  • Instagram now allows creators to test Reels with non-followers, fostering new audience growth

  • YouTube released its 2024 Global Culture & Trends Report covering top trends and creators.

  • Sports content watch time grew by over 30% year-over-year on TVs, while podcasts reached 400M monthly hours on living room devices in 2024.

According to a recent report from EMARKETER, “U.S. influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%).”

SKIMS Collaborates With The North Face for Ski Collection

The North Face x SKIMS collaboration racked up an impressive $5.4M in Media Impact Value (MIV) within just 48 hours, according to Launchmetrics.

SKIMS’s inclusive size range and pricing, paired with The North Face’s renowned sportswear quality, created a groundbreaking ski collection accessible to fans worldwide.

Beast Games Reality Series Premieres on Amazon Prime

The first season of Beast Games, MrBeast’s reality game show series, premiered on Amazon Prime on December 19, alongside the launch of a dedicated Beast Games Roblox experience.

On the same day as the highly anticipated premiere, creator economy experts Colin and Samir released a documentary-style YouTube video sharing behind-the-scenes footage of the show.

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